Activate Valero’s sponsorship of the Alamo Bowl. Increase consumer engagement through social media channels.
Develop a national sweepstakes and instant win game with trivia contest. The instant win game required users to like the Valero page and complete a registration page in order to participate. Once registered, users could play a football trivia game. The game had a kick return theme where the outcome was dependent on the user answering various questions. Consumers gained entry into the sweepstakes by playing the Facebook game daily, registering on a microsite, mailing in an entry form, using their Valero card, or applying for a Valero card.
1,387% increase in Facebook Followers as well as hundreds of thousands of game plays.