The Tilted Kilt had eight unique artisan burgers created by their vendors and they wanted to select which burger should be added to their menu. Tilted Kilt wanted to give their customers the power to decide which burger should be added to their menu by creating a promotional website that would encourage customers to vote on their favorite burger while also having fun and engaging with the Tilted Kilt brand.
There were a total of eight burgers that were featured on the site and users had the option to vote for their favorite burger, take a quiz to see what kind of burger they are most like and post pictures of themselves at Tilted Kilt with their “Big Arse Burger Face” using a special hashtag. The winning burger would be selected based on a combination of sales and how many votes the burger got on the site.
MRI developed the back-end programming for the promotions website, testing the site and making sure it was responsive and met the client’s vision. The website had several pages including: The voting page where users could view the burgers, read a brief description and vote once per day, the quiz page which was programmed to include 12 randomly generated questions that users would answer to find out what kind of burger they are and the photo gallery page. The photo gallery page displayed images of customers eating their favorite burger. The images were collected from Instagram and approved via a judging tool specifically designed by MRI to verify all of the pictures prior to being posted. MRI also developed a reporting tool that could keep track of all of the votes, quizzes, Instagram posts and traffic to the site throughout the promotion.
The Tilted Kilt Big Arse Burger promotion achieved a total of 10,855 active users, 5,795 votes cast and one winning burger that was added to their menu. Tilted Kilt reported that they received additional traffic in their restaurants and increased sales of the burgers during the promotion’s run. Tilted Kilt was pleased with the results and has brought MRI in to create additional promotional websites for new featured menu items.