Drive traffic to McDonald’s stores in Latin America. Increase average check for each customer.
Leverage McDonald’s FIFA World Cup sponsorship to create a compelling promotion. Promotion was run in 14 countries and four languages (French, Spanish, Portuguese, and English). Consumers receive a game piece with two scratch off areas. Consumers scratch the two areas and if their score combination matches game result they win the prize on the game piece.
Sales increased over the previous year. Client was successfully able to leverage FIFA sponsorship across South American countries.