Pepsi 49ers Trigger Promotion
Boost social media activity and award remaining prizes and gifts to consumers
“Trigger”: MRI provided a social platform to announce promotion details and award remainder of prizes. Consumers received prize alerts via Twitter and Facebook whereby the fastest responders received a gift.
- MRI will worked with Pepsi and the 49ers to set up the time, day, and logistics for the Trigger.
- MRI developed program rules and copy for the prize alert
- MRI provided the redemption website to collect consumer information
- Included development of a mobile optimized site
- The message was posted on 12/17 at 10:00am PT, and in 49 minutes all 2,061 items were claimed
- The site received a total of 2,294 entries in that time
- Positive feedback and appreciation on social channels