Pepsi 49ers Gold Can & Instant Win Game
Leveraging the recent NFL partnership, create a promotion tying in Pepsi, 49ers, and the last season at Candlestick Park.
MRI worked with Pepsi and their agency to develop and execute a “golden can” promotion and online instant win game.
- Develop gold can artwork
- On-site production management of gold cans
- Security of gold cans; hand seeding at bottlers
- Website creative development and programming
- Winner documents
- Instant win prize fulfillment; high level prize verification
- Mobile optimized site
- Online instant win game
- 5,477 registrations
- 26,911 game plays
- Avg. game plays = 4.91
- 2,885 prizes awarded