Plug and Play Rewards (Sales Incentive Program)
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View Live Website (2009 Program) >
ChallengeOur agency partner developed an internal sales incentive program for their client, Lambert Kay. The program required a high level of customer service from the program administrator due to a large amount of interaction with program participants. Unfortunately, the original vendor hired to develop the online portion and administer the program failed to deliver with their customer service.SolutionThe agency turned to MRI in an effort to revamp the program and prove to their clients that the customer service problems had been solved. MRI provided live operators from 7:30 to 5:30 each day of the week in addition to 24/7 email access, with the promise to return all emails within 24 hours. In addition, MRI worked with the agency to modify the program so that it was more user friendly and easy to participate in.DetailsCoded website and database using client creative. Website allowed reps to create user accounts, compile monthly sales data, and allow users to track progress against the field. Coded and sent 14 email blasts to hundreds of unique users. MRI also provided support document reconciliation, sales figures verification, customer support (800# and email), 1099 execution and bonus check fulfillment.ResultsLambert Kay was so pleased with the results, plans for the ’09 program are already in place. Participation is up 20%, and customer service requests are down by 90%. |
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