Pepsi Hy-Vee (Instant Win Bar Code Promotion)
ChallengeDevelop an innovative program that delivers a Health & Wellness message from Pepsi Brands while also creating awareness and excitement around the Hy-Vee Triathlon event.SolutionThe Pepsi/Hy-Vee “Triathlon World Cup” Game provided consumers a game card, containing a bar code, that was adhered to the weekly Hy-Vee circular (program ran for 8 consecutive weeks). The game card could be taken to any participating Hy-Vee location and scanned at the scanner available at the Pepsi “Triathlon World Cup Game” display. An audio message indicated if the game card was a winner or non-winner.DetailsMRI managed the entire game piece logistics, from odds calculation to prize seeding. All bar codes and game pieces were securely transported by MRI throughout the process. Project Managers were on-site to witness the creation of all bar codes to be used on the game cards. MRI was on-site for the production of all winning game cards and the startup of common production. 100% of the winning game cards (16,749 pieces) were scanned by MRI to verify accuracy and then placed in seed packs for distribution during production. MRI hand seeded 29 high level prizes at the circular printer based on a seed plan created by the MRI IT Department.Results28,681,933 game pieces were entered into the market, with prizes being awarded and increased excitement for the triathlon event. The success of this promotion led Pepsi and Hy-Vee to run another bar code game piece program with MRI’s execution for the 2008 triathlon. |
|
Contact UsMRI Chicago: Phone - 630-530-0100
MRI Phoenix: Phone - 888-220-1557 © 2011 Marketing Resources, Incorporated |
InfoCareersPrivacy Policy Sitemap Web Design Chicago |
 |