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Keep It Legal. . .

MRI Ensures That Promotions Comply with Regulations

 

Who reads official rules anyway? You know, all that fine print that appears in magazine ads and commercials about promotions and contests: “Void where prohibited.” “No purchase necessary.” “Not valid in all states.” And so on… and so on…

 

Actually, we do. At Marketing Resources, Inc., we make it our business. As a leading promotional marketing services company specializing in the fulfillment of sweepstakes, contests and games, we are devoted to staying current on the ever-changing laws and regulations affecting promotions. What might look like legal jargon to most people we see as language carefully crafted to comply with complex federal, state and local laws.

 

New advertising laws and regulations seem to appear all the time. Many of these laws affect the way companies are allowed to promote, advertise and collect data. Your organization could be at risk of fines and penalties—as well as pubic embarrassment—by running a contest or promotion that fails to meet strict legal guidelines.

 

MRI can help you with bonding and registration, legal compliance, feasibility reviews, winner documents, program execution and more. Our legal experts have guided advertising agencies and global Fortune 500 brands through administering successful sweepstakes, contests and games for nearly 15 years. With our help navigating the legal landscape, you can focus on what you do best—creating successful promotions. After all, expert guidance is the best way to ensure that your promotions bring new customers and not lawsuits.

 

At MRI we rely on experienced in-house promotions professionals as well as nationally recognized legal counsel. With our expertise, we can review program concepts and structure; write Official Rules and disclaimers for games, contests and sweepstakes; develop terms and conditions for rebate and gift-with-purchase offers; review promotional advertising copy; bond and register promotions; create affidavits of eligibility, liability and publicity releases; and more.

 

Right now we’re gearing up for the 31st Annual Promotion Law Marketing Conference sponsored by PMA, the Association of Integrated Marketing, to be held in Chicago Nov. 5 and 6. There the nation’s top executive and legal speakers from the Marketing and Advertising Law Bar and major brands will fill us in on the latest legislation and litigation pertaining to promotions and advertising. Attending events like this is just one small part of what we do every day to stay current on the laws—and to help our clients stay one step ahead.

 

Trust the experts at MRI to help you keep it legal.