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Giada Taste Tour of Rome

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Challenge

Pyrex wanted to develop a promotion that would generate industry buzz, move product off the shelves and take advantage of their partnership with celebrity chef Giada De Laurentiis.

Solution

With the help of MRI, Pyrex developed an in-pack instant win game. One lucky winner who purchased the set of Pyrex with the winning ticket inside would win a private dinner with De Laurentiis followed by a trip to Rome to visit all of her favorite restaurants. In addition, consumers could also receive a gift set of Giada-branded herbs with the purchase of Pyrex product.

Details

Developed rules, registered and bonded sweepstakes in applicable states, assigned and maintained PO boxes for alternate means of entry submissions, developed and executed a seed plan for the Grand Prize, produced and seed the Grand Prize game piece, coded and hosted website and database using client-supplied creative, developed terms and conditions, and provided consumer verification and gift fulfillment services for gift-with-purchase program.
 
 
Contact Us

MRI Chicago:

 Phone - 630-530-0100   
 Fax - 630-530-0134          
Email MRI Chicago

 

MRI Phoenix:

 Phone - 888-220-1557

Email MRI Phoenix

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