FedEx One Rate Box Sweeps

View Live Website >

Challenge:

FedEx needed a way to obtain valuable consumer feedback on their new "One-Rate, Two-Boxes, Three-Days" program.

Solution:

FedEx decided to conduct a consumer survey with a sweepsatkes overlay in five test markets for their new shipping method.  Consumers who used the new one-rate box in Baltimore, Boise, Memphis, Miami and Portland were directed to the sweepstakes URL http://onerateboxsweeps.com/ via instructions printed on their sales receipts.  Once at the site, they were asked to answer 5 multiple choice questions before submitting their personal information to enter to win.

Marketing Resources:

MRI is responsible for developing rules, registereing and bonding the sweepstakes. maintaining PO Boxes, developing back-end website programming and hosting the promotional website, conducting the sweepstakes drawing, validating winners, issuing 1099 tax documents, and prize fulfillment