Blue Diamond Swing for the Islands

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Challenge

Blue Diamond wanted to create a buzz-worthy and impactful promotion to take advantage of their sponsorship as the "Official Snack Nut of the Ladies Professional Golf Association (LPGA)."

Solution

Our client developed the "Swing for the Islands" Sweepstakes and Instant Win Game. Consumers who visit www.bluediamondsportsnut.com and register to win are encouraged to play a fun and interactive golf game that cleverly integrates Blue Diamond's delicious product offerings within the context of the game. The grand prize for the sweepstakes is a seven day trip for two to Maui to watch the 2009 Kapalua LPGA Classic, and the weekly instant win prizes are a Blue Diamond prize pack that includes golf balls, a golf umbrella, and a golf towel.

Details

Developed rules, registered and bonded sweepstakes in applicable states. Registered and maintained PO boxes for winners list and rules requests. Developed and executed a seed plan for the instant win prizes. Programmed, coded and hosted website and database using client-supplied creative. Illustrated and animated the instant win game using Flash. Sourced and fulfilled Blue Diamond-branded instant win prizes and Grand Prize package.

Results

Too early to tell.