Chances are, you already know how much mobile is dominating the digital landscape. You also know that mobile promotions, as an integral part of effective mobile marketing strategy, have the potential to catapult your business to significant levels of success. The harder question to answer is how to customize a mobile strategy for your business. At Marketing Resources, we are experts in mobile promotions and mobile marketing strategies. We can help you take your mobile strategy to the next level and make sure that you make the most of every dollar spent on marketing in mobile channels.
The growth of mobile is a natural evolution of digital communications. As devices get more powerful and sophisticated, people are using their mobile devices to accomplish increasingly complex everyday tasks. From mobile banking to price-checking an item while shopping in a store, mobile devices are a mainstay of most Americans’ daily lives. Brands are evolving their communications and advertising strategies to meet audiences where they live–on mobile.
Close to every adult in the U.S. now owns a cell phone, and a majority own smartphones. Let’s look at some recent statistics from Pew Research Center and ComScore:
Unlike some communications channels, mobile reaches audiences across different demographics. Despite common misconceptions, 74 percent of those in the 64+ age bracket own cell phones. As baby boomers continue to age, that number is likely to rise dramatically in the next 5-10 years. Additionally, cell phone ownership remains consistently above 90 percent across races and ethnicities. According to Pew Research Center, Hispanics edge out other groups, with 92 percent owning cell phones, versus 90 percent of Blacks and Whites. To help our clients target the growing Hispanic population, Marketing Resources has the capability to execute campaigns in Spanish as well as other foreign languages. Statistics show that households with incomes exceeding $50,000 own cell phones at an astonishing 99 percent.
Stats like these go to show that mobile gets results.
At Marketing Resources, we strive to bring you the best mobile promotions for your business. We take into consideration your specific niche and goals, and we work with you to create a mobile marketing strategy that drives results. No two businesses are exactly alike. It’s safe to say that their mobile promotions shouldn’t be alike either. We don’t provide cookie-cutter solutions. Rather, we get to know your business and your customer-base and build a custom campaign to speak to your customers. We know that mobile is becoming the most effective way to interact with customers, therefore, we continually develop new technologies to maximize this channel and increase your sales.
Through Mobile Marketing and Advertising, as well as Text Message Promotions, we can help you achieve success greater than you’ve ever imagined. Contact us today and see how, together, we can conquer the world of mobile promotions.