Increase awareness of the new It’s My Biz line of products.
Generate a contest designed to get girls thinking about entrepreneurship. Parents help their child take a photograph running her business (ex: lemonade stand) and write a short description of the business. Entries are submitted and collected via mail. All entries will be judged to identify 5 girls that will win a trip to Fashion Angels headquarters. One winner will be selected to win a $10,000 college scholarship.
Program is currently in-market.