Increase sales of Bridgestone Tires.
Create a multi-prong promotion providing incentives for both employees and consumers to support Bridgestone tire sales. Consumers were encouraged to upload a copy of their receipt to a website which was automatically validated by our Optical Character Recognition software. Once registered, they received a game play to win cash prizes up to $10,000 every day.
To encourage both Bridgestone employees as well as employees of other participating retailers, the store and employee would win if a consumer from their store won. In addition, we created an online instant win game where they were able to win rewards for completing online training courses.