Today’s explosive economic environment has already had a profound impact on American business. A volatile stock market coupled with a suddenly reticent consumer base has left many companies across the spectrum of American business scrambling to make changes to their marketing plans. Continue reading “9 Reasons to Run a Consumer Promotion” »

Have you ever considered developing a promotional sweepstakes, contest or game for your brand, but thought it seemed too complicated? Maybe you have a client who recently approached you about developing one and you’re feeling apprehensive, or just need a refresher on the process.In this article, we’ll break down the basic steps of developing your own legal promotion and empower you to broaden the scope of your business opportunities. Continue reading “Sweepstakes 101” »

In today’s competitive marketplace, it’s hard to get attention for your brand or product. Traditional media outlets are slowly dying out, and everyone’s attention is divided among dozens of modes of communication, from traditional radio, TV, and print to limitless online platforms-from Facebook and YouTube to the latest blog. Aiming to saturate the market by placing advertising dollars in one medium doesn’t cut it these days.

So where should you spend your precious advertising dollars? How about on a contest? There are a number of reasons for exploring this option. Continue reading “Why Run a Contest???” »

MRI Ensures That Promotions Comply with Regulations

Who reads official rules anyway? You know, all that fine print that appears in magazine ads and commercials about promotions and contests: “Void where prohibited.” “No purchase necessary.” “Not valid in all states.” And so on… and so on…

Actually, we do. At Marketing Resources, Inc., we make it our business. As a leading promotional marketing services company specializing in the fulfillment of sweepstakes, contests and games, we are devoted to staying current on the ever-changing laws and regulations affecting promotions. What might look like legal jargon to most people we see as language carefully crafted to comply with complex federal, state and local laws. Continue reading “Keeping It Legal” »

Social Media Gets the Word Out (Fast!) About Promotions

The buzz about social media has grown exponentially, and it’s clear that this trend is here to stay. Anyone and everyone seems to have a Facebook page these days, from your colleague in the next cubicle to your grandma who just bought her first computer last year. Sites like Facebook, as well as Twitter, LinkedIn, MySpace, Bebo and others, are making headlines and attracting millions of new users daily. But in today’s climate of segmented and targeted messaging, how exactly can social media benefit your clients

Continue reading “Social Media Promotions” »