Increase awareness and sales of BERNINA 350 sewing machines.
BERNINA selected ten top designers to participate in the BERININA Faceplate Face-off contest where they were asked to create a custom faceplate for the BERININA 350 sewing machine. The designers’ faceplates were posted on a Facebook application for consumers to vote for their favorite design once per day. Each vote counts as one entry into the sweepstakes drawing to award the BERNINA 350 sewing machine. The designer that receives the most votes also wins a BERNINA 350 sewing machine with his/her custom designed faceplate and a $250 dollar gift card to BERNINA.
Currently in market.
Designer Contest Prizes:
Consumer Sweepstakes Prizes: